webEdition CMS References
Carl Kühne KG
URL: http://www.kuehne.deRealization: rainmaker medien-network GmbH (webEdition Solution Partner)
Vinegar, mustard, cabbage and cucumber – difficult products for a smart website? The Hamburg-based communication-agency rainmaker shows the opposite. Assigned by Carl Kühne KG the homepage www.kuehne.de was re-designed by rainmaker. The homepage is targeted mainly at end-consumers and it informs them about the large range of products of the specialist for vinegar, sauces and marinated foods. The website includes every-day-recipes, tips for fitness and well-being as well as general information about the company. Because the traditional-company sells its products in over 50 countries worldwide, all information on the homepage is available in english, too. Finally “kraut” is a tasty vegetable – and not just a word for Germans.
“Equipped with a modern CMS the Kühne staff is able to change content on the homepage anytime – no matter if it is German or English”, explains rainmaker-executive Oliver Maître. Current product images and product data is being uploaded directly via a direct connection to the Nureg agency, which is responsible for all images on the website.